First, please watch this short, video commercial.
Who is your main client base?
A woman who owns or co-owns a small service-based business. She is generally 45+ years old and is focused, organized, and wise: knowing that her valuable time is better spent concentrating on her clients and improving her own services, rather than spending it on graphic design and technical matters.
Why should I hire you?
My testimonials communicate why. The key point: my website design is custom tailored for you and not a generic solution. I’m very accomplished at creating a mobile-first, fluid website that looks and functions the way you want. This website will look beautiful and work smoothly on all major device widths, and in-between those sizes too. For example, when you shrink your browser window down to make more space for something else you’re working on, that widow width will also work.
Many in my field use cookie-cutter templates that don’t fit everyone’s needs, but instead require your content or branding to be shoved into their templates. Because I have the skills to create a custom design, it gives you the freedom to present the content you know will work best for your audience and your branding. For instance, if you have a tall logo, or a lot of menu items, or you just want your site to be unique — I can do it!
What are your rates?
Each project is different. Once I interview you, I provide an estimate range. An example estimate range for a small business service site with 10 to 15 regular pages, an FAQ system, contact form, blog, and testimonial system generally starts around $1,300. Custom logo design is approximately $400.00 to $700.00. Packages can be arranged.
How long have you been a doing this?
I’ve been a graphic artist since 1986 and have been freelancing since 1993. I began creating websites in 1999.
Do you provide SEO (Search Engine Optimization) services?
I use WordPress and Genesis to develop all websites since late 2015. This combination takes care of at least 80% of Search Engine Optimization out-of-the box. All that is required on your part is providing compelling content for your audience. It’s so simple that many don’t believe it.
To convince you of this simple fact, please read:
- WordPress SEO article by Bill Erickson (the cream of the crop of WordPress developers).
This comprehensive and concise article includes the Straight from Google: What You Need To Know points made by Matt Cutts, the former head of Google’s Web Spam group. Bill also includes sound advice and a fantastic quote by Derek Powazek.
- Spammers, Evildoers, and Opportunists by Derek Powazek
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. — Derek Powazek
The point is: write your content (or hire a writer) for readers, not search engines. Use the words that readers would use to find you. If you are an HVAC (heating, ventilation, and air conditioning company) don’t use acronyms or industry terms, use regular words. If you are in a crowded market, post frequent and relevant blog articles about air conditioning, for example.
I take care of the technical aspects of SEO that are not covered by WordPress, Genesis, or your hosting environment (SSL and speed).
Do you provide web hosting or domain registration?
No. I do not host your website or register your domain name — avoid putting your eggs in one basket by allowing someone or one company to provide all of that for you. These MUST be in your name with an email address that you will always have as the administrator.
If you don’t know what web hosting is, it’s where you store the files and code for your site. I recommend a few excellent web hosts on my web hosting page.
A few of these companies also offer domain registration. Registration is like getting your number in a phone book, but instead you register it with ICANN (Internet Corporation for Assigned Names and Numbers).
Why don’t you provide hosting, registration, and email services?
Your hosting, registration, email services, and any licenses for additional software to run your site need to be in your name. Over the years, there have been many people who have trusted a company or an individual to do it all. Bad idea. In some cases, they are now locked out of their own sites and have to jump through many hoops to get control back.